Hey, friends ! Today we will talk about the cliché topic of SMS marketing. I believe many friends have had this experience: text messages sent by companies are either sunk to the sea or blocked directly as spam messages. The effect of text message marketing is always unsatisfactory and makes people feel troubled. So, how can we improve the effectiveness of SMS marketing? Today we will talk about the advantages of operator detection combined with Dingdang Assistant 's number processing, and see how they help us optimize SMS marketing.
Low delivery rate: information cannot be transmitted
Many times, the text messages we send are like stones sinking to the sea, and users cannot receive them at all. This is mainly because our number library has many invalid numbers, such as shutdown, shutdown, arrears, empty numbers, or virtual numbers. The existence of these numbers directly leads to the low delivery rate of SMS.
User dislikes: high unsubscribe rate
Users’ disgust with SMS marketing is also a big problem. Many people will unsubscribe directly when they see marketing text messages, and some users will even report these text messages as spam. In this way, our marketing effects will naturally be greatly reduced.
Cost waste: low input-output ratio
The cost of SMS marketing is not low, but if the results are not good, the input-output ratio will be very low. Many companies spend money but do not get the rewards they deserve, which is undoubtedly a huge loss.
Lack of accuracy: Unable to reach the target user
Traditional SMS marketing is often "one-size-fits-all" and does not take into account the personalized needs of users. This not only has poor results, but also makes users feel bored.
Number validity detection
Operator detection can help us identify which numbers are valid and which are invalid. This way we can avoid sending text messages to invalid numbers and improve delivery rates.
Number Attribution Analysis
Through number attribution analysis, we can better understand the user's region and thus formulate marketing strategies that are more in line with the needs of local users. This can increase user engagement and purchasing intention.
Number risk warning
Carrier detection can also help us discover numbers that may be intercepted or marked in advance, avoiding our text messages being treated as spam.
Number batch deduplication
Dingdang Assistant helps us quickly identify and clear duplicate numbers, ensuring our data is accurate. This can avoid sending multiple identical text messages to the same user and reducing user disgust.
Clear non-mobile phone number
Before using number data, we need to make sure that all numbers are valid mobile phone numbers. Dingdang Assistant can help us clear non-mobile phone numbers in our numbers and avoid increasing marketing costs.
Add area code in batches
Dingdang Assistant also supports batch addition of area codes, so that we can automatically adapt the correct area codes according to the user's region or number location to improve marketing efficiency and accuracy.
Global number distinction
When dealing with a large number of mobile phone numbers in different countries, Dingdang Assistant 's number distinction function is particularly critical. This feature is specially designed to identify and distinguish mobile phone numbers from different countries and allows users to export these numbers separately. This is very practical for businesses that need to deal with a large number of international mobile phone numbers. Through the number distinction function, we can manage international user data more flexibly and achieve more accurate SMS marketing strategies. Whether it is promotional activities targeting specific countries or cross-border user communication, this function can help companies improve the effectiveness of SMS marketing and ensure that information can accurately reach target users.
Export VCF files
Dingdang Assistant can export processed number data into VCF files, which facilitates us to integrate with data platforms of other marketing channels and realize multi-channel marketing linkage.
Case 1: Both delivery rate and conversion rate increase
After a customer enterprise adopted the number processing function of operator detection and Dingdang Assistant , the delivery rate of SMS marketing increased from 60% to more than 90%, and the conversion rate also increased from 5% to 15%. The effect is very significant!
Case 2: Personalized marketing brings sales growth
Another company has achieved personalized marketing through operator testing combined with Dingdang Assistant 's number processing function. As a result, user acceptance increased significantly, with sales increasing by 30% year-on-year.
Through today's sharing, I believe everyone has a clearer understanding of how to improve the effectiveness of SMS marketing. Operator detection combines Dingdang Assistant 's number processing function to provide us with powerful tools and strategies. As long as we use these tools reasonably, we can effectively improve the effectiveness of SMS marketing and achieve higher user reach and conversion rates.
Dingdang Assistant is a professional software designed for global number data processing, designed to help users process, generate and collect number data efficiently .
Whether it is the import and export of large batches of numbers, the sorting and deduplication of numbers, or the precise filtering of data in specific numbers, Dingdang Assistant can easily deal with it.
In addition, Dingdang Assistant also provides practical functions such as number comparison, area code processing, and number extraction to help you quickly process complex data and improve work efficiency.
Through the Potentiometer mining function, you can quickly obtain public number data from different countries. The selected number segment function supports online generation of numbers from any country or region around the world to meet your diverse needs.
In the future, we will continue to update more powerful functions to help you easily process global number data.