How to use WhatsApp to achieve marketing breakthroughs?

Under the wave of globalization, foreign trade is becoming increasingly frequent. How to effectively expand customers and improve marketing effectiveness in the international market has become the focus of many foreign trade practitioners. Among many communication tools and marketing methods, WhatsApp has gradually become an important base for foreign trade marketing with its wide influence in the international social field. At the same time, with the development of technology, auxiliary tools are also playing an increasingly important role in assisting marketing work. This article will in-depth discussion on WhatsApp 's application model in overseas customer expansion marketing , as well as the unique advantages of Dingdang Assistant and WhatsApp , providing useful references and inspiration for foreign trade practitioners.

About WhatsApp

In a global trade environment, WhatsApp It has become an important bridge for many foreign trade practitioners to communicate with customers. Similar to the popularity of China's WeChat in the domestic social field, WhatsApp occupies a huge market share of instant social tools abroad. Foreign trade friends often encounter customers' requests to transfer to WhatsApp for communication, believing that it is more convenient to communicate through it by phone and video. However, if you only regard WhatsApp as a normal chat tool, it will greatly underestimate its huge potential in overseas customer marketing .

Comparison of WeChat and WhatsApp marketing model

In the early days, the WeChat marketing model was relatively simple and direct. Add a large number of friends, carefully design the advertising copy and post it in a mass manner, and combine it with high-frequency exposure in the circle of friends. At the stage when the official account has not yet emerged, many micro-businesses have seized the initial dividends of social communication volume and achieved rapid development. However, this extensive marketing method seriously interfered with the normal usage experience of WeChat users. Later, WeChat officials strengthened supervision and restricted such behaviors, and this bonus period gradually ended.

As the mainstream international instant messaging software, WhatsApp has different regulatory environments. It did not experience the process of strictly restricting marketing models as early as WeChat. Since the account registration cost is extremely low, even if the official bans illegal marketing accounts, new accounts will soon emerge and continue to carry out mass marketing, which enables the previously effective marketing model in China to be copied and developed on WhatsApp .

WhatsApp social marketing key analysis

Domestic and foreign developers have different design concepts for APP functions. Chinese developers tend to create a comprehensive platform for functional integration, and WeChat is a typical representative. It brings together various functions such as instant messaging, mobile payment, news reading, video entertainment, search engines and even online stores, and the functions of various APPs tend to be homogenized. However, foreign developers are relatively conservative in expanding APP functions.

As the world's largest live chat communication software, WhatsApp has exceeded 1 billion daily active users. Unlike other comprehensive APPs, WhatsApp functions remain concise. Currently, the functions that are benchmarked with WeChat mainly focus on three aspects: instant text communication, group function and dynamics, which is exactly in line with the basic elements of private domain traffic operation.

WhatsApp marketing link construction

Based on these three core functions, we can refer to the ideas of private domain traffic diversion, retention and monetization to design marketing strategies. The following are several common marketing links:

Driving traffic with the help of foreign social platforms : This is a more conventional marketing path. First, post high-quality content on popular social platforms abroad, such as Facebook, Twitter, YouTube, Instagram, Pinterest, etc., to expose it, attract the attention of potential customers, and then divert them to WhatsApp through various guiding techniques and links . After arriving at WhatsApp , you can use some professional third-party marketing tools to realize mass message delivery, which is used for product promotion, invitation to join exclusive communities, etc., and then display product information in all aspects and frequently at the three levels of private chat, group, and dynamics.

Use the direct number connection feature to expand strange customers : WhatsApp has the convenient function of "as long as you know the other party's mobile phone number, you can directly establish contact", which also opens up another path for marketing. Companies can purchase accurate lists of mobile phone numbers for overseas customers and use marketing tools to directly send marketing information to strangers, thereby realizing customer conversion and monetization.

WhatsApp + Dingdang Assistant's marketing link advantages

In the process of building WhatsApp marketing link, combining the powerful functions of Dingdang Assistant can significantly improve marketing efficiency and effectiveness. Here are the advantages of WhatsApp + Dingdang Assistant marketing link:

Efficient number processing : Dingdang Assistant 's one-stop number processing tool is an important part of WhatsApp marketing link. It can efficiently process the mobile number list of purchased overseas customers, automatically identify and filter out invalid numbers and duplicate numbers. This function not only saves the company's time and energy in screening numbers, but also ensures the accuracy and efficiency of subsequent marketing information sending, so that every marketing information can truly reach the hands of potential customers.

Accurate number generation : Dingdang Assistant 's number generation function provides enterprises with greater flexibility. Enterprises can set specific rules and conditions based on their own business needs and market positioning, so that Dingdang Assistant can generate matching number combinations. This targeted number generation method makes the company's marketing activities more accurate and direct, and can better attract the attention of target customers.

Powerful marketing tool integration : In the WhatsApp marketing link, Dingdang Assistant can seamlessly integrate with a variety of professional third-party marketing tools. Enterprises can use these tools to achieve mass mass sending of messages for product promotion, inviting to join exclusive communities, etc. With the assistance of Dingdang Assistant , enterprises can easily avoid resource waste and achieve high-quality, automated, and batch-based message push, thereby greatly improving marketing efficiency.

Conclusion

To sum up, WhatsApp has shown great potential in the field of overseas customer expansion and marketing with its huge user base and unique functional advantages. Combined with the powerful functions of Dingdang Assistant , WhatsApp 's marketing link has been significantly improved in efficiency and accuracy. Whether it is expanding unfamiliar customers through direct number connection or using foreign social platforms to attract traffic, the synergy between WhatsApp and Dingdang Assistant can help overseas companies to take a step forward in the international market, seize more business opportunities, and achieve steady business growth.

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