Foreign Trade Sales Strategy: Revealing the Instant Communication Skills

With the continuous development of global trade and the acceleration of digital transformation, instant communication tools (such as WhatsApp, Viber, WeChat, Skype, etc.) have become an important part of foreign trade communication. These tools not only improve the efficiency and convenience of communication, but also provide foreign trade personnel with more opportunities to improve sales results and customer satisfaction. This article will introduce in detail how to efficiently utilize these instant communication tools and combine key strategies of overseas marketing to help foreign trade personnel stand out in the fierce market competition.

1. Create a FAQ
Summary of FAQs : Organize the technical and product questions that customers ask into FAQs to ensure that they can answer their questions quickly and professionally.
Improving efficiency : Reduce repetitive labor and improve customer satisfaction and loyalty.

2. Keep the right mindset
Treat equality : Whether the customer is a large company or a small company, you must maintain an equal attitude and do not beg for orders humbly.
Confidence display : represents the company's image, demonstrates confidence and professionalism, and enhances brand influence.

3. Seize the opportunity to add customers
Best time : Add their instant chat tool when a customer just sends an inquiry or responds to an email to increase communication opportunities.
Make a contact : politely ask the customer if he is willing to receive follow-up information, understand the customer's communication habits, and improve customer participation.

4. Confirm key information
Double Confirmation : The key information mentioned in the live chat (such as price, validity period, delivery date, etc.) must be confirmed again by email.
Sensitive information : When it involves important information such as accounts, confirm through fax or other means to ensure data security.

5. Be brave to admit your shortcomings
Frank communication : If your English proficiency is limited, you should admit it in a timely manner and request clarification to avoid misunderstandings and improve communication transparency.
Proactively ask questions : Pretending to understand without understanding will affect the negotiation process. Asking questions in a timely manner will help solve problems and enhance customer trust.

6. Improve reaction ability
Flexible response : When customers ask price issues, they should respond flexibly, show sincerity and flexibility, and improve negotiation skills.
Control the rhythm : change the topic in a timely manner, strive for more negotiation space, and optimize sales strategies.

7. Take the initiative to ask questions
In-depth understanding : Take the initiative to ask questions during chats, understand customers’ needs and preferences, and accurately position the target market.
Find opportunities : Find opportunities to apply for discounts or other offers by asking questions to improve customer satisfaction.

8. Moderate gossip
Build relationships : When the relationship between the two parties is harmonious, insert some relaxed topics appropriately to enhance mutual understanding and enhance brand affinity.
Be careful : respect customer privacy, avoid excessive inquiries, and maintain brand image.

9. Multi-use multimedia
Intuitive display : Use multimedia tools such as pictures and videos to display products to enhance customer understanding and improve visual marketing effects.
Improving efficiency : Clear pictures and videos can quickly facilitate transactions and optimize sales processes.

10. Pay attention to emotional changes
Sensitive perception : Pay attention to customer emotional changes, adjust communication strategies in a timely manner, and improve customer experience.
Build trust : show care and understanding, enhance customer trust, and consolidate customer relationships.

11. Respect the other person's identity
Strategic response : adopt different communication strategies based on the other party’s identity to improve the pertinence and effectiveness of communication.
Avoid offense : Do not make inappropriate requests directly to avoid offending customers and maintaining the brand image.

12. Learn to get close to
Sense of intimacy : According to the other party’s role and needs, close the distance in a timely manner to enhance customer stickiness.
Effective communication : Spoken communication methods are easier to accept, increase closeness and improve customer satisfaction.

Through the above skills, foreign trade personnel can make more effective use of instant communication tools, improve sales results and customer satisfaction, and enhance the brand's competitiveness in the global market.

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