Is the effect of text messages always "unsatisfactory"? What is the difference between marketing and customer development?

In today's fiercely competitive business world, mass text messaging is used by many companies and merchants as a common marketing method to expand customers. However, many times we will find that the mass sending of text messages is always unsatisfactory. We have invested a lot of manpower, material resources and financial resources, but we have not received ideal returns. What exactly went wrong? Is the mass content not attractive enough, or is it the time for sending it wrong? More importantly, how should we do to improve this situation? Today, we will discuss in-depth several key factors that may have poor mass sending effects in marketing and customer development, and provide corresponding solutions to these factors. At the same time, we will introduce to you an effective tool that can help improve the mass sending effects of SMS - Dingdang Assistant .

The target audience is unclear: precise positioning is the key

Many companies do not accurately locate and analyze the target audience when sending text messages in bulk . It is just for mass sending, without considering whether the recipient of the text message really has a demand for its own products or services.

​Solution:

Market segmentation : The market is segmented into different groups based on factors such as age, gender, region, consumption habits, and occupation. For example, for young female consumers, text messages for fashion and beauty products or services can be pushed; for the elderly, text messages for health and health products or services can be pushed.

User portrait construction : Create a detailed user portrait by collecting and analyzing user basic information, consumption behavior, interests and hobbies and other data. For example, an e-commerce platform can understand users' consumption preferences and needs based on user purchase history, browsing history and other data, thereby pushing personalized text messages to different user portrait groups.

Content lacks appeal: Creativity and personality are at the core

Even if the target audience is accurate, if the text message content cannot attract the recipient's attention, it will be difficult to achieve the ideal marketing effect.

​Solution:

Highlight selling points and value : In the text message content, the core selling points of the product or service and the value it brings to the recipient should be clearly conveyed. For example, a restaurant can highlight its own specialty dishes, offers and unique dining environment in text messages, allowing recipients to quickly understand the advantages and highlights of the restaurant.

Personalized customization : Avoid using the same-sized template text messages, but personalize the text message content based on the characteristics and needs of the target audience. For example, a travel agency can recommend suitable travel routes to users based on their travel history and preferences, and add attractions or activities that are of interest to users in text messages.

Use stories and cases : By telling real stories and cases related to products or services, you can enhance the credibility and appeal of SMS content. For example, a beauty agency can share some significant results and success stories that users have achieved after using their services, making it easier for recipients to resonate and trust.

Poor number resource quality: Dingdang Assistant optimizes number resource

In mass text messages , the quality of number resources directly determines the effectiveness of marketing. If a large part of the numbers that can send text messages are invalid, it will not only cause a waste of sending costs, but may also affect normal text messages services, which may lead to intercepting text messages or reduce the arrival rate .

Solution : Use Dingdang Assistant to optimize number resources

Number segment generation : Dingdang Assistant can provide global high-potential mobile number segments through advanced logic algorithms, and this number segment library is updated in real time 24 hours a day. Companies can use these high-potential number segments to increase the probability of finding valid numbers. By predicting the valid number probability of the number segment, enterprises can filter out high-potential number segments . For example, for certain commercial areas, due to the relatively concentrated population and frequent economic activities, the probability of valid numbers may be high, and enterprises can give priority to these numbers.

Number Generation : Use Dingdang Assistant 's number generation tool to generate more potentially valid number combinations based on these high-quality number segments . At the same time, you can further expand the number resource library by combining the number information obtained from other channels, such as online registration information, numbers collected from offline activities.

Number processing : Before mass sending SMS, the numbers can be cleaned and verified through the Dingdang Assistant and the number detection tool to remove duplicate, invalid or powered-off numbers. This can further improve the delivery rate and marketing effect of SMS.

Conclusion

As a way to market and expand customers, SMS mass sending has great potential. To achieve ideal results, companies must identify their target audience, create attractive content, and optimize number resources. With tools like Dingdang Assistant , companies can more efficiently screen and utilize number resources and improve the effectiveness of mass sending SMS messages . Through multi-faceted optimization and improvement, mass text messages will definitely become a powerful weapon for corporate marketing and customer expansion, and will win more opportunities and customers for companies in the fierce market competition.

Dingdang Assistant is a professional software designed for global number data processing, designed to help users process, generate and collect number data efficiently .
Whether it is the import and export of large batches of numbers, the sorting and deduplication of numbers, or the precise filtering of data in specific numbers, Dingdang Assistant can easily deal with it.
In addition, Dingdang Assistant also provides practical functions such as number comparison, area code processing, and number extraction to help you quickly process complex data and improve work efficiency.
Through the Potentiometer mining function, you can quickly obtain public number data from different countries. The selected number segment function supports online generation of numbers from any country or region around the world to meet your diverse needs.
In the future, we will continue to update more powerful functions to help you easily process global number data.